What's How to Get Your Ideas to Spread about?

The age of interruptive, mass-market advertising is behind us. Success today isn't about shouting louder or reaching more people; it's about creating something truly remarkable – something worth talking about.By understanding that consumers don't care about your problems, but about their own interests and passions, you can shift your focus from broad, generic appeals to targeting those specific individuals with "otak...

Who should read this?

• Readers exploring Branding.