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Sales picks
Discover the standout reads from this topic, curated directly from the Storise library.
Featured title: Competing Against Luck by Clayton Christensen
Competing Against Luck
Clayton Christensen
A strategic framework for creating products and services that customers actually want.
Listen to the intro
01:57
What's Competing Against Luck about?
Innovation isn't about luck or random chance - it's about deeply understanding why customers make the choices they do. The Jobs to Be Done theory provides a powerful framework for creating products and services that truly matter to people. By focusing on the actual problems customers are trying to solve, rather than just product features or market data, companies can consistently develop successful innovations that m...
Who should read this?
- Readers exploring Sales.
80/20 Internet Lead Generation
Scott A. Dennison
Level up your business by turning your website into a lead-generating machine.
Audio coming soon
00:00
Intro audio will be available soon.
What's 80/20 Internet Lead Generation about?
Old-school marketing just doesn't cut it anymore! Back in the day, businesses had it simple - slap an ad in the newspaper, get some radio time, or put up a billboard. Done! But here's the thing: those methods were like using a fishing net to catch one specific type of fish. Sure, lots of people saw your ad, but how many actually cared? Today's marketing is more like using the perfect bait for exactly the fish you wan...
Who should read this?
- Readers exploring Sales.
How to Get Your Ideas to Spread
Seth Godin
Spreading Success in a Connected World.
Listen to the intro
01:15
What's How to Get Your Ideas to Spread about?
The age of interruptive, mass-market advertising is behind us. Success today isn't about shouting louder or reaching more people; it's about creating something truly remarkable – something worth talking about.By understanding that consumers don't care about your problems, but about their own interests and passions, you can shift your focus from broad, generic appeals to targeting those specific individuals with "otak...
Who should read this?
- Readers exploring Sales.
