Introduction

To all the business owners out there, tell us something: Ever feel like you're shouting into the void of the internet, hoping someone – anyone – will notice your business? Ever get the sinking feeling your business is drowning in the digital noise? You're not the only one. And your issue is this: you are probably working too hard for too little return. Lucky day for you, because we have just the lessons that’ll help you flip that script. All awesome tips and tricks wrapped up neatly in Scott A. Dennison's "80/20 Internet Lead Generation." 

The big idea? You can get 80% of your results from just 20% of your efforts. And Dennison applies this to marketing and lead generation! See: lead generation is finding potential customers online and getting them interested in what you're selling. Sounds easy-peasy, but in practice, it gets… complicated, to say the least. And, this is where Dennison's book comes in. He’ll teach you all there is to know about lead generation!

So, let’s walk you through the highlights of Dennison's 80/20 approach. By the time we're done, you'll be itching to put these ideas into practice.

Summary

Old-school marketing just doesn't cut it anymore! Back in the day, businesses had it simple - slap an ad in the newspaper, get some radio time, or put up a billboard. Done! But here's the thing: those methods were like using a fishing net to catch one specific type of fish. Sure, lots of people saw your ad, but how many actually cared? Today's marketing is more like using the perfect bait for exactly the fish you want. Why? Because most people find what they need online now. The beauty of modern marketing is that you can zero in on exactly who might want your product. And by using the 80/20 rule, you're not just marketing smarter - you're building relationships that last.

Understand The 80/20 Rule

Without any dilly-dallying, let’s get straight into the world of the 80/20 rule, also known as the Pareto Principle. First thing, this is not Dennison’s concept. He’s just gonna show you how to make it your new best friend in the wild world of internet lead generation.So, 80% of your results come from 20% of your efforts. Remember this. Now, in the realm of lead generation, that means only a small chunk, say 20%, of your marketing efforts is bringing...