Introduction

Are you aware that Starbucks opens a new store every single business day? That it has over 30,000 stores in 80 countries? And that, it all started from one single store in Seattle? Witness the meteoric rise of Starbucks Coffee Company and get insights into the principles that made the brand a success story.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (1997) by Howard Schultz and Dori Jones Yang offers useful business advice: To keep a business going strong, make genuine high quality stuff people truly want, keep your image fresh, and stick to values that guide your choices.

Schultz, btw, is the former CEO and Chairman of Starbucks Coffee Company.

Let’s get straight to it, then. First up, all the way back to 1981!

Summary

Starbucks' journey is an awe-inspiring story where a set of values helped the business succeed and grow. The company's commitment to the authenticity of its product and trust-driven relationships with its employees ensured a unique success story! Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time shows us how one man's vision and stubbornness created the great American coffee phenomenon and you can create yours too. Today, Starbucks coffee stores are open in around 80 countries and the brand continues to grow at an exponential rate!

Authentic, High Quality Products Are Essential

When Starbucks first opened its doors in 1971, it didn’t set out to become the world’s largest coffeehouse chain. Rather, its founders were simply passionate about bringing high quality, dark-roasted Italian style coffee to Seattle's coffee lovers. This passion for authentic, excellent coffee has remained at Starbucks’ core for over 40 years, proving to be the secret ingredient to the company's tremendous success story. A little context first: Italy is renowned for its coffee culture and preparation methods. Know why?...