Average is a cheap vice - an excuse to live small, wrapped in socially-accepted delusions of hard work. Heavy thought to start with, but it is what it is. You've been aiming for mediocrity without even realizing it. Look back and see for yourself. You've read all the motivational books. You've tried every productivity hack. You've made vision boards and written out your goals. And yet, you're still not achieving the level of success you want. Why? Because you haven't...
The 10X Explained
So you want "success" huh? That ambiguous term people toss around like an M&M. The reality? Success is something else! The goals you’ve currently set for yourself and the level of effort you are putting in to to achieve them are both laughably insignificant. What do you currently define as wildly successful? $1 million in the bank? A beach house? Being debt-free? Your "ambitions" are the most basic checkpoints on the 10X superhighway to grandeur. Targets that have capped your...
Success Is Embracing the Unexpected
Here’s the deal. No matter how well you plan, no matter how superior your product or service, unexpected events will ALWAYS arise and disrupt your path to success. Economic shifts, legal battles, market resistance, competition, technology changes, people problems - these are just some of the potential grenades that'll get lobbed at you. And we’re not telling you this to scare you, but to prepare you for where the biggest opportunities lie! 10X thinking is the only ammo that'll get...
Create Problems Through Massive Action
So, you want to know how much action is truly required to blow up your success? The answer is - MASSIVE action!!! Like far beyond what you think is reasonable. Levels of action that seem borderline crazy to others.This is particularly important when faced with a crisis or decision moment. Most people on this planet play it safe in one of the first three degrees of action: doing nothing, retreating, or just taking "normal" amounts of action. The do-nothings have...
Get Obsessed and Go ALL IN!
Look, we've all been brainwashed into thinking "obsession" is some kind of disease. The dictionary defines "obsessed" as being completely dominated by a single idea or desire. And you know what? That's exactly the mindset required to dominate your goals and ambitions. It's the fire you need to keep going. Need proof? Steve Jobs. Serena Williams. Picasso. Edison. All obsessive sickos fixated on their craft 24/7. Kids naturally have that beautiful obsessive nature before society beats it out of them....
Embrace Fear
One of the great myths is that successful people are fearless. But the truth is, they’re not fearless; they are brave to face their fears. And you’re definitely gonna face ‘em! The more you achieve, the more new fears will constantly arise. Naturally, most people avoid fear or try to manage it away. But you need to deliberately seek out and trigger new fears - those prickly anxiety sensations are simply signals that you're entering new realms of opportunity requiring...
Dominate Without Apology
Know the difference between winners and runner-ups? Winners obsessively dominate their field, while others just “compete”. You want to be the dominator, not just another player in an overcrowded game. Set your targets not on simply beating your rivals, but on utterly overshadowing them at levels they can't comprehend.Take Cardone's sales training company - their goal isn't to compete with others for clients and revenue. No, the target is to make every human being equate "Grant Cardone" with "sales training."...
Chapter 9
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Summary
The path to extraordinary success requires ruthless commitment to the 10X mindset – in both your goals, and efforts. While the concepts may seem radical, the only way to truly unleash your potential is to take that terrifying leap into the unknown. The choice is, as always, yours - continue down the path of complacency and acceptable mediocrity, or muster the courage to 10X your life in every way imaginable. The journey won't be easy, but those daring enough to...
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About the Author
Grant Cardone has been a sales training consultant for over 25 years working with a wide range of organizations including Google, Morgan Stanley, Toyota, GM, Nissan, Infiniti, Reinhardt, Carrier, and the U.S. Army. He is also a New York Times best-selling author, executive producer of the reality TV business show, Turnaround King, and the host of The Cardone Zone. In 2012, Cardone was named Number-One Sales Expert and Top 10 Business Coaches to follow on Twitter. He is a regular contributor to a wide variety of publications including The Huffington Post, Entrepreneur, and Business Insider. Also the author of Sell or Be Sold, The Closer's Survival Guide, If You're Not First You're Last, and The 10X Rule, he lives in Miami Beach, FL.
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