Meet Jen Sincero, a writer who once thought self-help was just about desperate people giving unwanted hugs and cheesy church vibes. She had a decent life - published books, good friends, a functioning car, and food on the table. But deep down, she knew she was playing small. Her life was stuck in a loop of just-enough money, wobbly relationships, and existential questions about her purpose.
See, most of us are living someone else's script. We're doing what our parents expected, what society programmed us for, or what seemed "sensible" at the time. Meanwhile, that fierce little voice inside that knows what you ACTUALLY want? It's getting drowned out by all the shoulds and supposed-tos. This book is about telling those external expectations to take a hike while you figure out what lights YOUR fire. Because living any other way is just sleepwalking through your one precious life.
The book kicks off with Sincero's bold take on transformation - it's not about wanting change, it's about deciding to change. As she puts it, wanting is for people sitting on couches with bongs. Deciding means going all-in, like a dateless cheerleader scrambling before prom night. She learned this the hard way, throwing herself into everything from baseball-bat-wielding therapy sessions to expensive coaching programs that made her credit card weep.
Her financial journey stands out as a central theme. As an artist, she used to think focusing on money was beneath her - until she realized being broke wasn't exactly helping her art. By confronting her money fears head-on, she built an online writing coaching business that tripled her income in six months. Now she travels, writes, plays music, and coaches others - doing exactly what she loves while making good money.
The book's promise is refreshingly straightforward: it won't force you to take your inner child on playdates (Sincero's words, not mine). Instead, it offers practical tools for getting unstuck, served with a side of humor and zero sugar-coating. She's especially clear that while your dream might be starting a billion-dollar company, it could also be growing perfect tulips - the size doesn't matter, owning your desires does.
You're already equipped to create an awesome life. Having this book in your hands means you've got more resources than most of the world. All you need is the guts to ditch your limiting beliefs and take action, even when it feels uncomfortable or impossible. Ready or not, let’s jump in!
Summary
Being mediocre is a choice, and so is being extraordinary. You've just spent time learning how to tap into your badassery - now it's your turn to actually use it. The world needs your specific brand of awesome, so stop holding back!
Brain Can Be a Total Jerk
Remember when you were a tiny human who hadn't yet learned to judge yourself? You'd stuff random objects in your mouth, grab everything in sight, and just exist without caring what anyone thought. Then life happened, and suddenly you picked up all sorts of garbage beliefs about yourself - most of which aren't even yours to begin with.Here's the deal: your mind has two parts working together like mismatched roommates. Your conscious mind is the overachiever who develops around puberty,...
Be Your Own Lover
Let's talk about self-love, but not in that cheesy way you've probably heard before. Self-love is the foundation for a life that actually works. Once you stop treating yourself like yesterday's garbage and start acting like your own biggest fan, the impossible suddenly looks doable. That business you've been afraid to start? That person you've been scared to talk to? That trip you've been putting off? All that fear starts melting away when you've got your own back. Even better,...
The Universe Has A Wi-Fi
You know how your phone connects to Wi-Fi networks? The universe works similarly - except its power is always available, completely free, and you don't need a password. This infinite source of energy, which Jen Sincero calls "Source Energy", is constantly buzzing around us. You just gotta learn how to tap into it, harness that energy, and be the badass we already know you are!The gateway to this cosmic power is surprisingly simple: meditation. But don't roll your eyes just...
Creating Authentic Joy and Growth
You're too grown-up for your own good. What does that mean? For you, being an adult means you have to trade in your sense of adventure for a briefcase full of responsibilities and a resting serious face. NO! That's so not badass!Take Sincero's band Crotch. Yes, that was really their name. She started it with her work friend Paula, and neither of them knew how to play their instruments. Like, at all. But within a year, they made a music...
Thought Management
The Source Energy we were talking about earlier is this ridiculously complex machine where everything from gravity to food chains works together like a perfectly choreographed dance. And we're basically its mini-mes when it comes to creating our reality. So how else can we create that?Take her client with the Tuscan villa story. Here's this bartender-poet who could barely afford a plane ticket to Italy, looking at a house she had no business even considering. But instead of doing the...
Stop Making Excuses
Listen up, because this is going to be good. Most of us aren't actually unqualified for the things we want to do. We're just scared to death of trying them. We spend more energy crafting elaborate excuses than it would take to actually do the thing we're avoiding. Take Sincero's preparation before writing her book - she spent weeks getting the perfect chair, organizing and reorganizing her materials three times, and cleaning until the floor was operating-room sterile. Where did...
Full-Throttle Focus
When Henry Ford wanted an eight-cylinder engine block cast in one piece, his engineers told him it couldn't be done. But Ford stood firm, sending them back to work not once, not twice, but repeatedly until finally those engineers did what they'd sworn was impossible - they created that V-8 engine block. THIS is a real decision - not the kind where you say you'll try something but when it gets tough, you drop it. But the all-in kind of...
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About the Author
Jen Sincero is a #1 New York Times bestselling author, speaker and motivational cattle prod who’s helped countless people transform their personal and professional lives via her products, speaking engagements, newsletters, seminars and books. Her #1 New York Times bestseller, You Are a Badass®: How to Stop Doubting Your Greatness and Start Living an Awesome Life (2013), has remained on the NY Times bestseller list for over five years, has sold over 5 million copies worldwide, is available in over 40 languages, and continues to grow in popularity around the globe. Her follow-ups, You Are a Badass® at Making Money: Master the Mindset of Wealth (2017), also a NY Times bestseller, You Are a Badass® Every Day (2018), and Badass Habits (2020) are written with the same signature sass, down-to-earth humor and blunt practicality that made You Are a Badass® a beloved bestseller and Jen a celebrated voice in the world of self development.
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