Meet Jen Sincero, a writer who once thought self-help was just about desperate people giving unwanted hugs and cheesy church vibes. She had a decent life - published books, good friends, a functioning car, and food on the table. But deep down, she knew she was playing small. Her life was stuck in a loop of just-enough money, wobbly relationships, and existential questions about her purpose.See, most of us are living someone else's script. We're doing what our parents expected, what society programmed us for, or what seemed "sensible" at the time. Meanwhile, that fierce little voice inside that knows what you ACTUALLY want? It's getting drowned out by all the shoulds and supposed-tos. This book is about telling those external expectations to take a hike while you figure out what lights YOUR fire. Because living any other way is just sleepwalking through your one precious life.The book kicks off with Sincero's bold take on transformation - it's not about wanting change, it's about deciding to change. As she puts it, wanting is for people sitting on couches with bongs. Deciding means going all-in, like a dateless cheerleader scrambling before prom night. She learned this the hard way, throwing herself into everything from baseball-bat-wielding therapy sessions to expensive coaching programs that made her credit card weep.Her financial journey stands out as a central theme. As an artist, she used to think focusing on money was beneath her - until she realized being broke wasn't exactly helping her art. By confronting her money fears head-on, she built an online writing coaching business that tripled her income in six months. Now she travels, writes, plays music, and coaches others - doing exactly what she loves while making good money.The book's promise is refreshingly straightforward: it won't force you to take your inner child on playdates (Sincero's words, not mine). Instead, it offers practical tools for getting unstuck, served with a side of humor and zero sugar-coating. She's especially clear that while your dream might be starting a billion-dollar company, it could also be growing perfect tulips - the size doesn't matter, owning your desires does.You're already equipped to create an awesome life. Having this book in your hands means you've got more resources than most of the world. All you need is the guts to ditch your limiting beliefs and take action, even when it feels uncomfortable or impossible. Ready or not,...
Brain Can Be a Total Jerk
Remember when you were a tiny human who hadn't yet learned to judge yourself? You'd stuff random objects in your mouth, grab everything in sight, and just exist without caring what anyone thought. Then life happened, and suddenly you picked up all sorts of garbage beliefs about yourself - most of which aren't even yours to begin with.Here's the deal: your mind has two parts working together like mismatched roommates. Your conscious mind is the overachiever who develops around puberty, always thinking and analyzing stuff. But your subconscious? That sneaky fellow has been there since day one, soaking up every single message from your parents and the world around you like a sponge - no filters, no questions asked. And it's this subconscious who ends up running the show from behind the scenes. Case in point: Sincero's mattress shopping disaster where she couldn't tell the creepy salesman to back off because her family trained her to avoid confrontation at all costs. These patterns stick with us, making us do weird things that go against what we consciously want. More proof? Look at how many people say they want to make money but keep sabotaging themselves because deep down, their childhood taught them money equals pain. Or as Sincero puts it, they're "driving with one foot on the gas and one foot on the brake." Your conscious mind is flooring it toward success while your subconscious is hitting the brakes because it's convinced success will hurt you somehow.The good news? You're not actually broken - you're just working with some seriously outdated software that was installed when you were too young to know better. Your parents probably got it from their parents, who got it from their parents, creating this weird hand-me-down legacy of limiting beliefs.But hey, knowing this stuff exists is half the battle. The first step is catching yourself when these patterns show up. Like when you're avoiding something important or making choices that clearly work against your goals - that's your subconscious throwing a little rebellion party based on some ancient programming that needs an update.All these nasty little beliefs, btw, are like tranquilizer darts that have put your badass potential into a coma. Sincero calls this "The Big Snooze" - that sleepwalking state where your outdated programming runs the show while your dreams collect dust. The good news? You don't need some magical intervention to wake up....
Be Your Own Lover
Let's talk about self-love, but not in that cheesy way you've probably heard before. Self-love is the foundation for a life that actually works. Once you stop treating yourself like yesterday's garbage and start acting like your own biggest fan, the impossible suddenly looks doable. That business you've been afraid to start? That person you've been scared to talk to? That trip you've been putting off? All that fear starts melting away when you've got your own back. Even better, when you're rocking that self-appreciation vibe, other people's judgments and side-eyes lose their power over you. You'll stop ditching your dreams because your cousin thinks they're stupid or your coworkers might snicker behind your back. When you're truly team YOU, external approval becomes optional, not required. Sincero shows exactly how to rebuild such a relationship with yourself.First up: appreciating your unique sparkle. You're literally the only you who will ever exist. No one else has your exact combination of talents, perspectives, and ways of being in the world. As Sincero puts it, "You are kind of a big deal." So, if you want to rewire your brain toward self-love, try strategic affirmation bombing. Write them on Post-its, say them while pretending to be on the phone, repeat them morning and night. But here's the key - they need to hit an emotional nerve. A half-hearted "I'm awesome" won't cut it. Find words that make you feel something.Supplement your affirmations by treating yourself like you would your beloved. Sincero points out that constantly denying yourself joy sends a pretty terrible message to your psyche. Love live music but haven't been to a show in years? Make the time. Always putting everyone else first? Start prioritizing your own needs. Treat yourself like the most awesome person you've ever met and watch your mind grow out of your self-limiting beliefs.Your self-talk needs an upgrade too. Notice those automatic negative responses when you look in the mirror or make a mistake. Then deliberately replace them all. Instead of "yikes" when you see your reflection, try "hi gorgeous!" Instead of beating yourself up over a mistake, ask "what can I learn from this?"Most critically, forgiveness is non-negotiable. Guilt and self-criticism are utterly pointless - they don't make you a better person, just a sadder one. Try to face the thing you feel bad about, then repeatedly remind yourself that holding onto these feelings only prevents...
The Universe Has A Wi-Fi
You know how your phone connects to Wi-Fi networks? The universe works similarly - except its power is always available, completely free, and you don't need a password. This infinite source of energy, which Jen Sincero calls "Source Energy", is constantly buzzing around us. You just gotta learn how to tap into it, harness that energy, and be the badass we already know you are!
The gateway to this cosmic power is surprisingly simple: meditation. But don't roll your eyes just yet. While meditation might sound like something reserved for monks sitting cross-legged on mountaintops, it's actually as basic as sitting still and letting your mind take a coffee break. It's both the easiest and trickiest thing you'll ever do! Because the execution? That's where things get tricky.
Here's the instruction: you sit down, close your eyes, and try to quiet your mind. Notice we said "try" - because your thoughts will be all over the place. One minute you're focusing on your breath, and the next you're mentally reorganizing your sock drawer or planning your next vacation. Sincero gets this struggle. She's been there, done that. But even with all these mental gymnastics, meditation still works its magic. Every time you meditate, you're essentially plugging into the universe's power outlet. The benefits start flowing whether you think you're doing it "right" or not. Your frequency rises, stress melts away, and your intuition gets sharper. You can start with five minutes a day. You can use a mantra (even "meatloaf" works, according to Sincero, though she suggests more traditional options like "love" or "thank you"). You can focus on your breath, visualize light flowing through your body, or attend guided sessions. The universe isn't picky about how you connect - it just wants you to show up. And showing up consistently is what transforms this simple practice into a life-changing tool.
Speaking of sitting still - that's becoming a rare superpower in our world of constant notifications and updates. This makes meditation not just helpful, but essential for maintaining our sanity in the digital age.
More lessons on badassery, next!
Creating Authentic Joy and Growth
You're too grown-up for your own good. What does that mean? For you, being an adult means you have to trade in your sense of adventure for a briefcase full of responsibilities and a resting serious face. NO! That's so not badass!Take Sincero's band Crotch. Yes, that was really their name. She started it with her work friend Paula, and neither of them knew how to play their instruments. Like, at all. But within a year, they made a music video that got on national TV. All while holding down full-time corporate jobs. They didn't care that they sucked. That's the beauty of being a beginner. You're free from all that expert-level pressure and perfectionism that makes everything so damn serious. Point being? Do something you love without worrying about being perfect at it and keep doing what excites you even after you get good at it. Because seriously, what's the point of being awesome if you're not having an awesome time?Speaking of awesome times, let's talk about gratitude. Actual, heartfelt gratitude. When someone genuinely appreciates something you did, doesn't it make you want to do more nice things for them? The Universe works the same way. When you're truly grateful for the good stuff in life, more good stuff shows up. It's science. Sort of. So give these a try: Review your day every night and note specific things you're grateful for.Say "This is good because..." for EVERYTHING that happens - even challenges.Gratitude is about being in a constant state of "hell yeah, life is awesome!"But here's where most people mess up their awesome life potential: they hold onto emotional garbage like it's their job. They're lugging around resentment like it's a designer handbag they can't afford to replace. News flash: holding onto resentment is like drinking poison and waiting for your enemy to die. So, forgive! Forgiveness is not about the other person at all. It's about choosing to feel good instead of feeling right. When life hands you jerks, forgive them - not because they deserve it, but because you deserve peace. How do you practice forgiveness?See the person who hurt you as a child - it helps find compassion. Or remove that person from the situation entirely and look at just the event itself, and from multiple perspectives. And the most effective tip? Remember that most things that upset you now won't matter in a few...
Thought Management
The Source Energy we were talking about earlier is this ridiculously complex machine where everything from gravity to food chains works together like a perfectly choreographed dance. And we're basically its mini-mes when it comes to creating our reality. So how else can we create that?
Take her client with the Tuscan villa story. Here's this bartender-poet who could barely afford a plane ticket to Italy, looking at a house she had no business even considering. But instead of doing the "logical" thing (aka running away screaming), she decided this villa was hers. Period. While everyone around her was having collective heart attacks about her sanity, she kept believing. And through some wild journey involving rental schemes and pure stubbornness, she now owns that villa. Why? Because her brain refused to accept any other outcome.
Most people demand to see evidence before they'll believe something is possible. But that's backwards as hell. You need to believe first, then the evidence shows up. Your current reality? You created it with your thoughts. That means you can UNcreate it too. But - and this is crucial - you can't expect things to change by wishful thinking alone. You've got to upgrade your environment, even in small ways. Paint that wall. Fix that chair. Show the universe you're serious about leveling up.
And please, for the love of all things awesome, stop hanging out with the "whiners, pessimists, tweakers, bleakers, freaker-outers and life-is-so-unfairers." The more time you spend with them, the deeper you sink into their limited thinking. Instead, find yourself some big-thinking friends who make you feel like you could leap tall buildings in a single bound.
Here's something practical you can actually do: Make a vision board. Your brain thinks in images. When you feed it pictures of what you want - that dream house, that perfect job, that amazing relationship - you're basically giving your mind a blueprint to work from. We kid you not, people have manifested exact replicas of what they put on their boards, down to the tiniest details. Once you get your brain on board, reality has no choice but to catch up!
Our next lesson lies in what Sincero titles How to Get Over Your B.S. Already!
Stop Making Excuses
Listen up, because this is going to be good. Most of us aren't actually unqualified for the things we want to do. We're just scared to death of trying them. We spend more energy crafting elaborate excuses than it would take to actually do the thing we're avoiding. Take Sincero's preparation before writing her book - she spent weeks getting the perfect chair, organizing and reorganizing her materials three times, and cleaning until the floor was operating-room sterile. Where did she end up writing her book? At her kitchen table. We trick ourselves into feeling productive while actually avoiding the real work.
This self-deception leads straight into our favorite escape route: procrastination. Sure, it feels great to blow off work and watch cat videos instead, but fast forward a few years and you're sitting there wondering why everyone else is living their dreams while you're still "getting ready" to start yours.
All our excuses are usually just fear wearing a fancy disguise. When Sincero kept landing and succeeding at "unqualified" positions, it wasn't because she suddenly became more qualified - she simply pushed past the fear and did the work anyway. She discovered that passion and determination trump perfect credentials every time. Successful people aren't magical beings with secret powers. They're just people who decided to stop making excuses and start taking action.
How to kick procrastination to the curb? Start by accepting that done is better than perfect. Waiting for perfect conditions is just another trap. That website you've been tweaking for six months? Launch it. Those sales calls you've been preparing for since last spring? Make them. No one else cares about the imperfections you're obsessing over. They're too busy worrying about their own stuff.
And here's a radical thought - if you know you're the type who only works well under pressure, stop fighting it. Instead of spending weeks pretending to work while stressing yourself out, own your last-minute tendencies. Calculate how much time you actually need, then go enjoy yourself until the pressure kicks in. At least you'll have some fun before the inevitable cramming session.
Now, for our last lesson on activating your badassery!
Full-Throttle Focus
When Henry Ford wanted an eight-cylinder engine block cast in one piece, his engineers told him it couldn't be done. But Ford stood firm, sending them back to work not once, not twice, but repeatedly until finally those engineers did what they'd sworn was impossible - they created that V-8 engine block. THIS is a real decision - not the kind where you say you'll try something but when it gets tough, you drop it. But the all-in kind of decision where you commit completely.
This total commitment needs to touch every part of your life. Decide to become someone who creates what they want instead of settling for what they can get. And then, level up every aspect of your life to match that decision. This is where people mess up. They try to change one thing while keeping everything else the same. They'll attempt to build a business while hanging out with friends who mock ambition. They'll try to get healthy while keeping their late-night junk food habits. They'll aim for wealth while maintaining a poverty mindset. Real transformation requires ruthless focus. When Sincero decided to quit smoking, she didn't leave room for "maybe just one drag." She didn't negotiate with her old habits. She became a non-smoker, period!! Money follows this same principle. Sincero stopped playing small, raised her prices, expanded her vision, and aligned every aspect of her business with her new standards. The money followed because her entire approach changed.
Your current life is calibrated to give you exactly what you're getting right now. Want different results? Everything needs to shift. The good news? This total commitment actually makes things easier. The challenge is having the guts to look at everything - your social circle, your daily habits, your money mindset, your self-talk - and ask the hard question: "Is this aligned with where I'm going?"
Summary
Being mediocre is a choice, and so is being extraordinary. You've just spent time learning how to tap into your badassery - now it's your turn to actually use it. The world needs your specific brand of awesome, so stop holding back!
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About the Author
Jen Sincero is a #1 New York Times bestselling author, speaker and motivational cattle prod who’s helped countless people transform their personal and professional lives via her products, speaking engagements, newsletters, seminars and books. Her #1 New York Times bestseller, You Are a Badass®: How to Stop Doubting Your Greatness and Start Living an Awesome Life (2013), has remained on the NY Times bestseller list for over five years, has sold over 5 million copies worldwide, is available in over 40 languages, and continues to grow in popularity around the globe. Her follow-ups, You Are a Badass® at Making Money: Master the Mindset of Wealth (2017), also a NY Times bestseller, You Are a Badass® Every Day (2018), and Badass Habits (2020) are written with the same signature sass, down-to-earth humor and blunt practicality that made You Are a Badass® a beloved bestseller and Jen a celebrated voice in the world of self development.
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