Introduction

Imagine a writer, a bit messy, sitting at their desk with a cup of hot coffee. They're writing with all their might, sometimes stopping to cross things out or crumple up paper. Every now and then, they even toss a piece of paper across the room in frustration. After a short walk around the room, a brilliant idea hits them, and they're back to writing. Does this scene feel familiar?

Here's the twist – it's not just the pros. We've all been there, staring at a blank page, wondering where to begin, wrestling with words. Writing is a big deal. Practically every job demands it. But, here's the catch: most adults still struggle with it. That's where Kenneth Roman and Joel Raphaelson step in. Gurus in the field of American business marketing, they saw this writing struggle in the business world and decided to take action.

"Writing That Works" is not your typical dull manual; think of it as a friendly guide. Kenneth and Joel spill the beans on how to up your business writing game for top-notch communication and results. They cover the basics of good writing and share tips for emails, reports, letters, presentations, proposals, and speeches.

So, if you're up for a writing adventure that feels more like a friendly chat than a lecture, "Writing That Works" is your go-to. Let's unravel the mysteries of writing together and make your words work like magic!

Summary

Stepping into business communication can be a bit like entering hell. The shift from our everyday casual talk to the more formal business language might make you feel like you're trying on an entirely new persona. But here's the good news: according to Kenneth and Joel, professional communication doesn't have to be a scary, formal affair! You don't need to sound like someone from the 1800s with all the "therefores" and "whatsoevers."

Simply put, keep it friendly, brief, and clear. Say goodbye to the old-fashioned formalities. Your communication can be relaxed yet professional. Limit your email to three paragraphs, toss in an engaging subject line, and follow some easy steps to share your information effectively and strike that right tone. With these practical writing strategies, you'll find that business communication isn't as intimidating as it might seem!

What is one thing you could do to improve your writing?

Keep it short, simple and to the point

When you dive into writing, it's like stepping into a maze of words. It's tempting to make things sound all sophisticated, but that just confuses your reader from the get-go. The trick, and it's surprisingly simple, is to keep it down-to-earth and sound like you're having a chat.Think short and sweet – short paragraphs, sentences, and simple words. For example, use "begin" instead of "commence." Keeping it natural is key too. Write like you talk and avoid jargons. The fancier...